MODERN cloth nappies caught the eye of a Dragons' Den investor as he went on to invest £50k into a county entrepreneur's business.

Sophia Ferguson from Leintwardine in the north of the county appeared on the BBC2 show on Sunday.

She was asking for a £50,000 investment for a 20 percent share of her business, Tickle Tots, which sells ecologically friendly cloth nappies with bold print designs.

Sophia had started the business 18 months previously and needed help to take her business to the next level.

Which is where Dragon Touker Suleyman stepped in and offered her all of the money but for a 50 per cent investment - he agreed to hand back ten per cent when he had made his money back.

Sophia accepted the offer and said she was looking forward to working with the businessman.

She added: “When we had our first child and I looked into which nappies to use I was shocked at the stats I found online about the eco-harm caused by standard disposable nappies.

"We send one million tonnes of disposable nappy waste to landfill each year, with an average baby using between four and six thousand nappies each. The costs to the environment is not only a large amount of greenhouse gas being released as the nappies decompose, but one billion trees a year globally.

"I unfortunately also found out rather quickly, after various mishaps, that cloth nappies present problems for new parents. They’re bulky under clothes, you have to re-size every few months, they’re not very absorbent and, worst of all, it’s a very precise skill to keep their contents ‘contained’.

"I understood why so many people choose to use disposable ones, so set about finding a solution… Tickle Tots was born.”

Tickle Tots cloth nappies focus on key features such as an absorbent bamboo fabric core resulting in a slim nappy so there is no need for sized up clothing, a stay-dry fabric layer to keep moisture away from the skin and leg gussets for the ultimate in containment. Because the nappies are worn like an item of clothing, being used over and over, Sophia also focused on creating something stylish, with prints inspired by her rural surroundings and childhood memories, growing up in mid-Wales.

Sophia’s pitch featured on Dragons' Den on February 18.