Success for Ledbury farm shop (From Hereford Times)

Success for Ledbury farm shop

4:23pm Thursday 26th July 2007 in News By Philip Wilkinson-Jones

A LEDBURY farm shop has reached the final of a national food competition.

Llandinabo Farm Shop has beaten hundreds of food outlets from across the midlands and is one of five food outlets hoping to be named UK TV Food Hero 2007.

The store, which specialises in meat from pedigree rare breeds, also sells free range poultry and eggs and organic dairy produce, and almost everything they stock is from local farms.

Manager Joe Arquarti said getting to this stage of the competition was an indicator of how important the shop is to its customers, and added to the image of Ledbury as a traditional town and "specialist foodie centre."

After surviving an online ballot, and being selected for the final on the basis of a telephone interview, the shop will now be judged by a panel of food specialists including TV chef Gary Rhodes, with the hope of securing the £40,000 top prize.