DFS Hereford is celebrating another year of fundraising success after helping raise an astonishing £750,421 this year to support BBC Children in Need.
The DFS store is just one of hundreds that have been supporting BBC Children in Need as a corporate partner over the last four years, raising almost £3million to date. The team at Hereford Retail Park store have been undertaking lots of fundraising activity and continuing its 'Give Me Five' promotion – all in a bid to help disadvantaged children and young people in Hereford and beyond.
The 'Give Me Five' campaign, which is now in its third year, encourages customers to enter a competition for £5, when they order with DFS, the proceeds of which go to BBC Children in Need. In return, customers are entered into a monthly prize draw to win their entire order for free.
Over the fundraising period, store colleagues have in the past: gone the distance by undertaking gruelling sponsored cycles, charity football matches with head office employees vs warehouse teams and even battled freezing British waters on rafts, and have pledged £1 million to BBC Children in Need's 2017 Appeal.
Kit Patel, Hereford store manager, commented: "Helping to support BBC Children in Need is a cause that resonates with all our employees and it's great to know that the money we continue to raise makes a huge difference to the lives of the children right here in Hereford ."
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