The average holidaymaker from the West Midlands jets off to the sunshine with a suitcase crammed full of £2,844 worth of tech, toiletries and tanning products, it has emerged.

The extent of the expense involved in preparing and packing for a week-long summer break has been revealed following a study carried out among 2,000 UK adults.

According to the research, the typical suitcase alone will leave a £121.43 dent in the bank balance, with gadgets and gismos costing a further £1,347.26.

On top of that, sunglasses, hair straighteners, shoes and trainers add £302.77 to the bill – and all that is without the cost of a hotel and flights.

The study also found the suitcase will contain two bottles of aftershave or perfume worth £24.07 each.

Swimwear will have a value of £74.46, while underwear will be worth £196.48.

Holiday clothes will have a total cost of around £692.27, and £19.94 worth of make-up will also be squeezed into the case.

Only half of holidaymakers take out insurance to protect their items.

BIGGEST COSTS FOR THE AVERAGE BRIT’S SUITCASE WERE:

  • Underwear – seven items at £29.12 each = £203.84
  • Everyday t-shirt – five items at £29.85 each = £149.25
  • Reading device (e.g. Kindle, Kobo etc) = £88.30
  • Mobile phone – two devices at £218.83 each = £437.66
  • Tablet device = £176.58
  • Camera – two cameras at £165.99 each = £331.98
  • Laptop = £209.28
  • iPad = £176.58
  • Speakers = £76.16
  • Hair straighteners = £75.30

The research was carried out for My Nametags, makers of stickers and iron-on labels for travel.