CELEBRITY chefs and TV shows that have put kid goat meat on the menu in Britain have helped double business for one Herefordshire farm.

Julie and John Joseph bought Trecorras Farm in Llangarron, near Ross-on-Wye, in 2010 and started their kid goat business one year ago which has since grown from selling locally to nationally.

Not only is the meat being used by chefs in Herefordshire but also in London restaurants and it was served as the main course at the BBC Food and Farming Awards last month.

Mrs Joseph said: "Our meat is valued by our chef and restaurant customers and we are very excited to be developing some innovative new kid meat products.

"We are also working closely with chefs and food writers to produce recipes which celebrate and make the most of this fabulous meat.”

The couple came up with the idea while sharing a glass of wine with their neighbours from the adjacent dairy goat farm.

They source the unwanted male kids from the neighbouring farm and the meat is supplied to customers directly from their farm.

Mrs Joseph is passionate about promoting and raising awareness of kid meat, which had previously been overlooked.

But it is starting to be recognised for its nutritional qualities- it is lower in fat than chicken and high in iron and protein.

Mrs Joseph said: "It is hard work getting people to understand that it is a tender, lovely meat rather than an old goat.

"We have been really pleased with the way it has been received."

The kid meat has been served at Toi et Moi in Abbeydore, The Green Man in Fownhope and Ye Old Ferrie Inn in Symonds Yat, among other county restaurants.

The goats are housed in open barns so they can express natural behaviours such as jumping and playing.