FASHION brand Jack Wills will open its first store in Hereford this weekend.

This Saturday's opening means all the units on the city's Old Market development, which opened last May, are now taken.

The Jack Wills store is located between River Island and H&M.

At the other end of the development, close to Widemarsh Street, county-based gourmet burger group The Beefy Boys are hoping to move into a unit next to Costa.

Alan Anderson, centre manager, said: "There’s been a lot of excitement among our shoppers since it was announced that Jack Wills is coming to Hereford, and we’re pleased to confirm that the eagerly anticipated store will open its doors on October 3.

“This is a landmark occasion for the centre as Jack Wills will fill our final remaining vacant unit, and completes our top class line-up of retailers."