WESTONS Cider Visitor Centre at Much Marcle has become the headline sponsor for next month's Malvern Autumn Show.
The show, which takes place at the Three Counties Showground in Malvern on Saturday and Sunday, September 26-27 aims to attract, inspire and educate local people looking to enjoy the ultimate harvest festival and support the region's nationally acclaimed producers of apples and hops in particular.
Visitors will learn more about how to enjoy seasonal produce via demonstrations from renowned TV chef Valentine Warner and BBC Gardeners' World's Joe Swift. The show has a vibrant vintage area and hosts the UK National Giant Vegetables Championship and an RHS Flower Show.
The partnership between the Herefordshire cider firm and the show goes beyond financial sponsorship as Westons looks to continue its mission of giving back to the local community and celebrating a joint heritage with the Three Counties that goes back decades.
The sponsorship was officially launched at Westons Visitor Centre where members of the board and staff at Three Counties joined members of the Westons family and staff for a celebration dinner.
Pictured are Ken Nottage, chief executive of the Three Counties Agricultural Society, and Helen Thomas, managing director of Westons Cider at the launch.
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