A PAY and display system is to return to the Morrisons car park in Hereford tomorrow.
Shoppers were previously told to input their vehicle registration in order to pay for their parking.
“Six months ago, we upgraded our car park with the latest vehicle registration plate recognition," said store general manager Andy Colley.
"However, many of our customers have said they dislike this new technology.
"It has not worked well at our store on this particular occasion.
“We are grateful for our customers’ feedback and are sorry if this has caused any inconvenience."
Customers will still be able to park for free up to two hours', with parking tickets reimbursed in the store upon completion of their shop.