A DEFIBILLATOR has been installed at Hereford's Asda supermarket.
The machine, called Frank because 'frankly he is going to save lives', can restart the heart of someone who suffers a cardiac arrest.
A total of 14 staff members have been trained to use it by West Midlands Ambulance Service (WMAS).
"When the patient hits the ground they have an 80 per cent chance of survival with a defibrillator as long as we can get there within the first two minutes," said Noel Orbell, WMAS' community response manager for Herefordshire and Worcestershire.
"For each minute that goes by, the chance of survival diminishes.
"Having first-aiders at the store, the patient's chance of survival will be greatly increased."