Herefordshire farmer is one of the stars in a new Westons advertising campaign

Jamie Cullum gets inspired by the Herefordshire inspired stage.

Jamie Cullum gets inspired by the Herefordshire inspired stage.

First published in News
Last updated

A FARMER from near Ledbury is one of the stars of a new advertising campaign specially designed for Westons Cider.

Ed Godsall, one of the stars of Channel Four’s First Time Farmers broadcast last year, is appearing in a new advert for Stowford Press, which brings the story of Westons Cider back to Herefordshire.

Set in the orchards of Westons Cider, the first of two ads reinforces the Herefordshire heritage of the brand and also features Charlie Weston, great-great-grandson of Henry Weston.

A second advert is set at the original Westons farm house, The Bounds, and will hit TV screens follow later this month.

Ian Lewis, head of marketing, said: “We have taken Stowford Press back to its roots and, in a modern take on the classic family portrait, tried to convey the character and authenticity of the Westons Cider brand.”

Last year, Mr Godsall appeared in the five-part documentary series alongside Alastair Hunter-Blair from near Ross-on-Wye and Robbie McGuffie, from near Ledbury and Bromyard.

Filmed over a six-month period, the documentary lifted the lid on the dilemmas and the daily grind of young farmers living in Herefordshire, as well as the Cotswolds and the West Country.

n Meanwhile, jazz star Jamie Cullum appears to be thanking the heavens for the delights joys of Herefordshire cider.

But whatever his intentions, as our photo shows, the iconic performer certainly received some notable backing from the Herefordshire cider-making giant.

The 34-year-old Jamie Cullum took to the Henry Westons VIP acoustic stage at the this year’s Cheltenham Jazz Festival earlier this month.

With a backdrop of hay bales and traditional cider-making equipment reminiscent of Herefordshire, Gloucestershire and Somerset, the stage was set for the county to inspire performers to hit the right note.

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