Tesco put its hoof in it over Hereford cow ad gaff

Hereford Times: The advert, seen across the country, that uses Hereford beef cattle to promote cheap milk. The advert, seen across the country, that uses Hereford beef cattle to promote cheap milk.

HEREFORD cattle – pride of the county and synonymous with the finest beef in the world – have been used by Tesco to front a cheap milk advertising campaign.

The obvious problem is that the Hereford Blacks used in the advert would never have been milked in their lives.

And while the nationwide marketing mistake has cost the supermarket giants thousands, it is another reminder to rural communities how far the supermarket has become from farmers, according to one worker employed in the dairy industry.

Farmer Charlie Meredith said: “It's been circulating around dairy articles for a couple of weeks .

“When I saw it I just laughed, it is just embarrassing for Tesco, they are definitely Herefords.

“You would have thought Britain's largest retailer could tell the difference between dairy and beef cows.”

The offer being advertised in the poster, cutting the price of a two-litre bottle of milk to £1, was mirrored by Sainsbury’s and Co-Operative Food last month.

And while that is good news for customers, too often it is the farmers who are taking the hit, as supermarkets lower the price for the milk they buy.

Mr Meredith added: “It’s a chain reaction - when the supermarkets lower their prices it puts pressure on the processors to provide milk cheaper, so they cut the price to the farmer.

“It takes the biscuit really as Tesco are selling the milk cheap and reducing the milk price - and then get the advert wrong.”

Comments (3)

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11:09am Thu 20 Mar 14

mizza21 says...

Oh Dear Tescos.
How to really insult your suppliers. Squeeze them on price then demonstrate you couldn't give a monkeys for the farming industry with this rubbish.

This just goes to show how far supermarkets separate people from the food producers. I don't suppose there are many people outside of the farming industry who would know the difference or even care.
Oh Dear Tescos. How to really insult your suppliers. Squeeze them on price then demonstrate you couldn't give a monkeys for the farming industry with this rubbish. This just goes to show how far supermarkets separate people from the food producers. I don't suppose there are many people outside of the farming industry who would know the difference or even care. mizza21
  • Score: 9

1:28pm Thu 20 Mar 14

Ubique1 says...

Do not shop in Tesco - however I don't think they will give one iota to the so called adverse publicity. They might say they do but with the photograph at the top of this article they are getting a load of free publicity.
Do not shop in Tesco - however I don't think they will give one iota to the so called adverse publicity. They might say they do but with the photograph at the top of this article they are getting a load of free publicity. Ubique1
  • Score: 0

4:59pm Fri 21 Mar 14

dadgey says...

Why didn't Tesco just put a little addition to the ad saying 'Cows shown are for illustrative purposes only'.
Why didn't Tesco just put a little addition to the ad saying 'Cows shown are for illustrative purposes only'. dadgey
  • Score: 2

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