Cheeky signs fail to amuse Monmouthshire council

The sign near Pontrilas that has caused a storm.Picture by Eye Contact Media.

Stars of the Valleys cheekily tell motorists to "drive safely".

First published in News
Last updated

MTV became embroiled in a row with a county council this week over cheeky signs installed on the Herefordshire border.

The billboards were placed on the A465 near Pontrilas as a marketing ploy to promote the new series of the reality show, The Valleys.

Taylor Herring, a PR firm working for MTV, said that the double-sided signs of three of the show's stars wearing racy underwear were a fun take of the Wonderbra adverts of the 1990s.

"We wanted to extend a warm Welsh welcome to everyone entering the country and put an entertaining spin on the boring traditional signs that clog up our roads," said Jo Bacon, vice president for marketing, creative and press at MTV UK.

But, Councillor Bob Greenland, cabinet member for tourism at Monmouthshire Council, claimed that the entertainment channel did not seek permission to erect the signs and it reflected badly on the county.

"This is a sexist and tawdry PR campaign based on outdated stereotypes of Welsh identity," said Coun Greenland.

"Rather than pander to their attempts to get people to tune into yet another reality TV show, we would rather talk about real talent.

"We are a county that is investing in schools, infrastructure and heritage and are Wales’ food capital.

"We have the best economic prospects in Wales, we are blessed with stunning scenery, a friendly engaged and active population and a vibrant local economy.

"As the gateway to Wales we take the appearance of our county very seriously."

Anna Higgins, communications manager at the Safer Roads Partnership at West Mercia Police, added that, even though these type of billboard advertisements are fairly common across the country, motorists should still stay alert and avoid any distractions."

Monmouthshire Council confirmed yesterday (Wednesday) that the signs had been removed due to threats of legal action.

MTV has since apologised for any offence caused.

Comments (6)

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9:42am Thu 27 Feb 14

oldergit says...

Methinks Councillor Greenland of Monmouth should get a life. Taffy!
Methinks Councillor Greenland of Monmouth should get a life. Taffy! oldergit
  • Score: 3

9:48am Thu 27 Feb 14

silentbull2 says...

Can we pull down the 'expensive'' disgusting' misleading "HERE WE CAN" signs then? ?
Can we pull down the 'expensive'' disgusting' misleading "HERE WE CAN" signs then? ? silentbull2
  • Score: 15

11:39am Thu 27 Feb 14

Whats-wrong-with-the-World? says...

Forget the sexism rubbish - out dated tosh. Move with the times - sex sells, always has always will, but on a more serious note, anyone who has watched this god-awful programme will realise how totally offensive this is to Wales, actually it's totally offensvie to the human race, these are quite possibly the thickest most moronic indivduals you will ever see. Trust me, try and cope with just 5 minutes of this tosh, I guarantee you will want to gauge your eyes out and fill your ears with cement!
Forget the sexism rubbish - out dated tosh. Move with the times - sex sells, always has always will, but on a more serious note, anyone who has watched this god-awful programme will realise how totally offensive this is to Wales, actually it's totally offensvie to the human race, these are quite possibly the thickest most moronic indivduals you will ever see. Trust me, try and cope with just 5 minutes of this tosh, I guarantee you will want to gauge your eyes out and fill your ears with cement! Whats-wrong-with-the-World?
  • Score: 7

8:46am Fri 28 Feb 14

Simon Brown says...

Storm in a "D" cup.
Storm in a "D" cup. Simon Brown
  • Score: 1

11:04am Fri 28 Feb 14

probono says...

There's not a welcome in the hillside any longer then ? Well not in Monmouthshire it seems.
Would they have taken down pictures of the Welsh Rugby team I wonder ?
I always liked the suggestion of the late great George Hyde when he was Chairman to the Counil wanting the original little green apple Herefordshire signs at the border to say WELCOME BACK TO ENGLAND
There's not a welcome in the hillside any longer then ? Well not in Monmouthshire it seems. Would they have taken down pictures of the Welsh Rugby team I wonder ? I always liked the suggestion of the late great George Hyde when he was Chairman to the Counil wanting the original little green apple Herefordshire signs at the border to say WELCOME BACK TO ENGLAND probono
  • Score: -3

11:30am Sun 2 Mar 14

littlewhitebull says...

Simon Brown wrote:
Storm in a "D" cup.
Simon, you should really enter a women's lingerie shop! D cup!!!
I think such a cup would be completely overflowing. Yes. I can see they actually are.
[quote][p][bold]Simon Brown[/bold] wrote: Storm in a "D" cup.[/p][/quote]Simon, you should really enter a women's lingerie shop! D cup!!! I think such a cup would be completely overflowing. Yes. I can see they actually are. littlewhitebull
  • Score: 0

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