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Thousands turn out for Flavours of Herefordshire Festival
MORE than 30,000 food fans flocked to Hereford last weekend for the city’s annual Flavours of Herefordshire Festival.
Sponsored by Cargill and spread across Cathedral Close, the festival saw demonstrations from Great British Bake Off star Paul Hollywood, the Fabulous Baker Brothers and Blanche Vaughan.
And visitors came from as far afield as Pembrokeshire and London to ‘try and buy’ an impressive menu of food and drink – largely grown, produced and served in the region.
Event director Eve Roberts, said: “Moving the festival to the heart of Hereford last year proved to be an inspirational decision and we should thank everyone at Hereford Cathedral again for allowing us to use such an iconic location; as well as city centre retailers and the farmers’ market for their significant support.
“Thousands of visitors were shopping and participating in the many activities and Sir Ben Gill, chairman of Visit Herefordshire, estimates that the additional revenue generated for the local food, drink and tourism economy – both during and as a direct result of this event – should exceed the £3,000,000 generated last year.
“The Cargill Flavours of Herefordshire Festival is becoming known for its genuinely enthusiastic and friendly family welcome and we are confident of being able to develop this free event even further as it consolidates itself as one of the biggest and best in the country.”
Many of the traders and exhibitors had to re-think their stock levels for Sunday after Saturday’s success and demonstrations and workshops were well attended.
Sarah Mclean, manager of View in Church Street, said the festival contributed to an increase in footfall for her business over the weekend.
“It was a really nice atmosphere – I just wish more events like this happened in Hereford,” she said.
“It was so nice and busy down Church Street and everyone was in such a good mood – there was live music outside which was great.
“We saw quite a lot of people who didn’t know Hereford and had come to town just for the festival.”
Pilar Cruz, managing director of Cargill, added: “It is important for us at Cargill to support a major local event that celebrates the Herefordshire community and its vast array of innovative produce.”
For more information on this or future festivals, go to flavoursofherefordshire.co.uk
- More photos of this year's Flavours of Herefordshire Festival are featured in this week's Hereford Times.