Hereford's cinema ticket prices are highest

Hereford's Odeon ticket prices are higher than those in nearby cities.

Hereford's Odeon ticket prices are higher than those in nearby cities.

First published in News
Last updated
by , Reporter

FILM fans visiting Hereford’s Odeon are paying almost £2 more for their tickets than those visiting the cinema chain in nearby cities.

An adult visiting the city’s picture house on Commercial Road during peak hours will find themselves paying out £8.80, or if they pre-book a ticket online £9.30.

In Bristol’s Odeon cinema, however, the cost is just £7.10, or £7.60 online.

Meanwhile, in Birmingham the ticket would cost £7.25 if you paid in the cinema, or £7.75 if you booked on the internet.

A family ticket at Hereford – for one adult and three children, or two adults and two children – is £27.40 but this can be as high as £37.80 to watch in 3D, after glasses have been bought.

Yet in Cardiff, a family ticket during peak time costs just £22.80, and £34.10 for a 3D viewing.

The news is not much better for senior citizens. Those aged over 60 pay £4.20 in Birmingham and £6.10 in Hereford.

But while cinemas elsewhere boast multi-screen facilities – Birmingham New Street has eight as well as premier seating options – Hereford has only one screen yet still remains the most expensive.

Tickets at Worcester’s Odeon, for example, are on average 20p less than in Hereford to see the same film.

Odeon bosses have defended the prices, however, and say that ticket charges are competitive in each individual market place, and not set nationwide.

A spokesman for Odeon said: “Odeon regularly undergoes price reviews across its portfolio and is continually working to maintain an enjoyable guest experience through investment in the quality of service and facilities available.”

Odeon also confirmed prices for the new proposed cinema – which will be part of Hereford’s Old Market development – have not yet been set but will be provided “as soon as possible.”

Comments (9)

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11:43am Fri 16 Aug 13

Mr.Herefordian says...

That's why people go to other city's to watch a film, perhaps when the new cinema opens they will charge a sensible price.
That's why people go to other city's to watch a film, perhaps when the new cinema opens they will charge a sensible price. Mr.Herefordian
  • Score: 9

1:45pm Fri 16 Aug 13

missingtwick says...

I can only assume it's because of the fact it only has one screen, so has to do a lot of chopping and changing of films, unlike other cinemas which have films permanently on different screens. Still outrageously expensive, although we used to pay in excess of £11 each in Kingston. Now have a Cineworld which is much better and a lot cheaper!
I can only assume it's because of the fact it only has one screen, so has to do a lot of chopping and changing of films, unlike other cinemas which have films permanently on different screens. Still outrageously expensive, although we used to pay in excess of £11 each in Kingston. Now have a Cineworld which is much better and a lot cheaper! missingtwick
  • Score: 3

1:52pm Fri 16 Aug 13

billyb83 says...

so if i book online in birmingham i pay an extra £0.50p whats that about. hereford cinema is horrible seats are crap never any food films on when they do there 3 months behind so already seen it and they wonder why people download films, charge less and get people in!!!!
so if i book online in birmingham i pay an extra £0.50p whats that about. hereford cinema is horrible seats are crap never any food films on when they do there 3 months behind so already seen it and they wonder why people download films, charge less and get people in!!!! billyb83
  • Score: 2

3:43pm Fri 16 Aug 13

silentbull2 says...

I always go to Vue in Worcester, slightly more expensive than the odeom (should think it's still cheaper than the Hereford one too)
The seats are so comfortable that you can sit there for hours
I always go to Vue in Worcester, slightly more expensive than the odeom (should think it's still cheaper than the Hereford one too) The seats are so comfortable that you can sit there for hours silentbull2
  • Score: 6

7:47am Sun 18 Aug 13

Wreckerman says...

When I worked as a projectionist at the ODEON which was then in High Town there were five ticket prices ranging from one shilling (5p) for a seat in the front stalls to three shillings and sixpence (17 1/2p) for the rear circle. In addition to two feature films the show almost invariably included a cartoon or comedy short and always a newsreel or a Look at Life. How things have changed since the 1950s when Hereford had no less than four cinemas!
When I worked as a projectionist at the ODEON which was then in High Town there were five ticket prices ranging from one shilling (5p) for a seat in the front stalls to three shillings and sixpence (17 1/2p) for the rear circle. In addition to two feature films the show almost invariably included a cartoon or comedy short and always a newsreel or a Look at Life. How things have changed since the 1950s when Hereford had no less than four cinemas! Wreckerman
  • Score: 2

12:43pm Sun 18 Aug 13

alderley says...

Odeon claim that their ticket charges are competitive, but in Hereford they have no competition. They therefore seem to think that it is OK to abuse their monopoly position by charging whatever they like. Maybe a boycott or a reference to the Monopolies Commission might concentrate their minds.
Odeon claim that their ticket charges are competitive, but in Hereford they have no competition. They therefore seem to think that it is OK to abuse their monopoly position by charging whatever they like. Maybe a boycott or a reference to the Monopolies Commission might concentrate their minds. alderley
  • Score: 2

12:03pm Mon 19 Aug 13

ArmadilloSackRace says...

Vue in Worcester is £9.60 for a standard adult ticket for a 2D film.

Odeon in Worcester is £8.70 for a standard adult ticket for a 2D film.

Odeon in Hereford is £8.80 for a standard adult ticket for a 2D film.

Hereford's Odeon is 80p cheaper than Vue, which is the one most people go to, therefore Hereford's prices are in fact not the highest.

Worcester's Odeon is only 10p cheaper, which is such a small amount it is hardly even relevant. On price alone I'd be amazed if anybody chose Worcester Odeon ahead of Herford Odeon, with it costing far more to travel there than the actual saving on ticket price.

I do wish we were getting a Cineworld (their monthly package means a good saving if viewing a few films a month) but all in all it's cinema prices across the whole UK that are obscene, not just Hereford, and not just Odeon.
Vue in Worcester is £9.60 for a standard adult ticket for a 2D film. Odeon in Worcester is £8.70 for a standard adult ticket for a 2D film. Odeon in Hereford is £8.80 for a standard adult ticket for a 2D film. Hereford's Odeon is 80p cheaper than Vue, which is the one most people go to, therefore Hereford's prices are in fact not the highest. Worcester's Odeon is only 10p cheaper, which is such a small amount it is hardly even relevant. On price alone I'd be amazed if anybody chose Worcester Odeon ahead of Herford Odeon, with it costing far more to travel there than the actual saving on ticket price. I do wish we were getting a Cineworld (their monthly package means a good saving if viewing a few films a month) but all in all it's cinema prices across the whole UK that are obscene, not just Hereford, and not just Odeon. ArmadilloSackRace
  • Score: 1

6:04pm Tue 20 Aug 13

ad47uk says...

It is all over priced anyway, £8 just to see a film. i have not been to the cinema for years and I doubt very much if i will ever go again, no need with large screen Tv and blue-ray.
It is all over priced anyway, £8 just to see a film. i have not been to the cinema for years and I doubt very much if i will ever go again, no need with large screen Tv and blue-ray. ad47uk
  • Score: 1

2:29pm Wed 21 Aug 13

mizza21 says...

Unless you time your entry well (ooer) you'll be subjected to half an hour of adverts and trailers and Kevin Bacon too.

I don't go to the Hereford Odeon because it's outdated and a bit unloved.
I wonder what it'll become when the new one opens. I hope it's bingo. Hereford really needs a great big bingo hall.
Or perhaps a huge warehouse style nightclub. That would be excellent.
Unless you time your entry well (ooer) you'll be subjected to half an hour of adverts and trailers and Kevin Bacon too. I don't go to the Hereford Odeon because it's outdated and a bit unloved. I wonder what it'll become when the new one opens. I hope it's bingo. Hereford really needs a great big bingo hall. Or perhaps a huge warehouse style nightclub. That would be excellent. mizza21
  • Score: 1

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