ANGUS Grahame is taking on multinational superbrands after creating a product he believes will change the way we buy cleaning products.
The Whitney-on-Wye businessman has launched Splosh – an ambitious environmentally- minded venture that claims to be “miles better than recycling”.
Instead of buying liquid cleaning products from shop shelves, customers buy refillable Splosh bottles and order concentrate refills online when they run out.
The company claims its way cuts packaging waste by up to 95 per cent.
Angus worked with British chemists for more than two years to reformulate products such as laundry detergent and floor cleaners into suitable concentrates.
“Our competitors are multibillion pound conglomerates,” said Angus.
“But compared to Splosh I think their business models are inefficient, inconvenient for customers and really bad for the environment.”