DJ battle kicks off in Hereford

10:27am Thursday 17th July 2008

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MOVIDA Corona, the world’s biggest DJ competition, is heading to Hereford this weekend as budding mixmasters gear up for an incredible 64 heats nationwide.

At stake is the chance to perform at London’s Ministry of Sound before taking to the international stage for the world final in Austria.

The action kicks off at Saxtys in Widemarsh Street tomorrow, Friday, from 11pm.

To give the competition a winning edge this year, the ultimate champion of Movida Corona 08 will receive a prize that money can’t buy by getting the chance to perform at selected Pacha clubs around the globe.

The winner of the Hereford heat will take part in a regional final later in the summer with the next stage the chance to star at the world-famous Ministry of Sound in London. The winner of the UK final will compete against DJs from 70 other countries taking part in Movida Corona world final.

UK organiser of Movida Corona and former world champion, Andy Milford, said: “Given the explosion of the DJ culture in the nineties, there are relatively few opportunities now for the next big DJing stars to get a break.

“This is a tournament for passionate DJs, who believe that it is not just a matter of putting records on, but is a ‘bona fide’ art form requiring a credible platform. Movida Corona contest provides that platform.

“Movida is the Mexican word meaning risky or on the edge, which reflects the cutting-edge styles of these performers.”