Cider firm's Selfridges success

Hereford Times: Charlotte and Brian Wilce from Ledbury-based Wilce's cider, whose popular tipple is going to be stocked in Selfridges stores. 1428_8001 Charlotte and Brian Wilce from Ledbury-based Wilce's cider, whose popular tipple is going to be stocked in Selfridges stores. 1428_8001

A LEDBURY cider business has secured a deal to stock its popular tipple in one of the country's leading department stores.

Selfridges will sell the apple-based drink produced by Wilce's after the firm impressed store bosses during a 'Meet the Maker' event.

The cider will be sold in Selfridges stores in the Bullring in Birmingham, Oxford Street in London, and Manchester.

"I am very proud that such a prestigious store is supporting local producers like ourselves and enabling us to showcase our premium artisan cider across the UK," said Brian Wilce, who has been producing cider at the Bromyard Road business for more than 25 years.

He said the drink is made from apple sourced from their orchards and others within a three mile radius of their Ledbury farm.

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